Promoting a world-class conference venue

Pembroke College had a conference venue and service offering that was crucial in funding its academic offering. Because of its separate audience and messaging, I worked with conference staff to develop branding for the conference services that was in keeping with the College's main branding, but which had a distinct colour scheme and style. I developed a colour scheme that was more lush, high-end and calming than the more dynamic and youth-focused academic branding.