A new style of fundraising

Pembroke College's Annual Fund underpins much of the life of College, raising funds for scholarships, extracurricular activities, and access and outreach activities.


As part of their fundraising to alumni they coordinate a direct mail out every year. In 2019 I wanted to rethink how this campaign might look, with a much more illustrative, evocative style that was able to cover much of the life that the Fund enables, without relying on photographs. This would set us apart from many of the other types of brochure which typically land on people's doorsteps.






I created several bespoke digital illustrations for this piece, to illustrate different facets of student life that the Annual Fund supports - sports, scientific research, tutorials, music, drama and individual study.


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© 2021 by Lucy Jonas.